Info-Tech Research Group
Info-Tech Research Group
Increase visibility, generate demand, and enable sales by using SoftwareReviews´ buyer-based marketing and sales content, customized to highlight your product. Buyer-based content fosters trust and advocacy for your product and brand and helps drive success for your multichannel marketing and sales campaigns.
Request Content DemoTechnology buyers are savvy. Buyers today want to understand what real users think about the products they are considering. Leverage the industry's most flexible approach of using in-depth buyer data and insights to educate prospects and turn customers into advocates.
Use these reports, which are based entirely on buyer data, to highlight your differentiation in the software category. Share your results with prospects, create landing pages to draw traffic, generate leads with downloadable content, and embed specific data into short-form shareable content to build awareness.
Motivate your buyers with this visually engaging marketing and selling tool that summarizes the buyer experience with your product. The Buyer Experience Report highlights data related to product features, provider capabilities, and the customer relationship, all supported by real end user quotes. Communicate a narrative that is focused on helping sales close business in middle to later stage selling efforts.
Activate your social channels, blogs, and web content with easy-to-consume visuals that quickly capture attention for your customer stories using data points sourced from aggregate reviewer responses. Select your preferred format from ready-made templates, or work with our team to create your own custom design pulling from over 130+ data points to support your narrative.
Enable the sales team with buyer-based content that highlights your winning value drivers against a top competitor. Compare over 50 data points, including features, business value, and buyer satisfaction. Use tailored Head-to-Head Competitor Reports to improve objection handling and proactively communicate key differentiation of not only your product, but of your organization overall.
Build longer form, Impact Reports when you want to take your prospects on a deeper dive into your product's features and capabilities, unique positioning as a provider, and broader competitive comparisons. Back up the story with customer data points, comparative results, customer quotes and more, all customized to your brand.
Activate your social channels, blogs, and web content with easy-to-consume visuals that quickly capture attention for your customer stories using data points sourced from aggregate reviewer responses. Select your preferred format from ready-made templates, or work with our team to create your own custom design pulling from over 130+ data points to support your narrative.
For each software category, SoftwareReviews publishes provider rankings based exclusively on buyer feedback. Award badges demonstrate how you deliver a valuable product and an outstanding customer experience. Use badges in social media, in the press, for website content, and to support all external communication efforts.
Product Scorecards provide the most comprehensive view of your software product. The Product Scorecard drills down into each feature, capability, value driver, and relationship measure to give you specific competitive ranking for each factor. Use this detailed data to instill confidence in your capabilities as a software provider.
