Privacy by Design for Digital Marketing
Mitigating data protection risks while enabling your business growth.
Member Challenge
Organizations are facing increasing stringent and ever-changing legal obligations to protect customer rights with respect to marketing activities.
Data subjects’ privacy online is more important than ever; marketers have a responsibility to uphold their rights to it.
While there are great rewards to being privacy-first, the consequences of getting it wrong are correspondingly troubling. Brands who don’t give privacy the attention it deserves risk losing the trust and respect of their customers.
Our Advice
Critical Insight
Design your digital marketing operations to be privacy-centric. In the consumer world, transparency, trust, and control of personal data is key to expand your customer base. Embed privacy by design principles into the digital marketing lifecycle and processes to enable business growth while managing data protection risks.
Impact and Result
- Embed privacy by design principles into the digital marketing lifecycle and processes to enable business growth while managing data protection risks.
- Operationalize data protection practices for marketing processes such as being transparent, providing meaningful choice and consent, purpose limitation, data minimization, etc.
Research & Tools
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1. Privacy by Design for Digital Marketing – A brief deck that helps organizations to embed privacy by design principles into the digital marketing lifecycle and processes to enable business growth while managing data protection risks.
This project will help you embed privacy by design principles into the digital marketing lifecycle and processes, operationalize data protection practices for marketing processes, and implement privacy controls that strike the best balance between meeting regulatory obligations and minimizing operational disruption.
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Privacy by Design for Digital Marketing Storyboard
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2. Privacy Readiness Assessment Tool– A tool to assess your digital marketing privacy readiness and identify gaps and mitigating controls.
This tool uses a structured method with actionable checkpoints to assess your digital marketing privacy program’s readiness level.
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Privacy Readiness Assessment Tool
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