Included Research:
| Name | Actions |
|---|---|
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Build Vs. Buy Decision Tree
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Outsourcing isn’t a magic bullet. Important factors such as intellectual property and competitive differentiation should be accounted for when outsourcing assets. Some asset types can be very costly to create. Calculations should be done to ensure that ROI can be achieved.
The Build Vs. Buy Decision Tree serves as a tool for marketing executives when determining whether to produce assets internally or outsource them. It offers comprehensive guidance, including a series of targeted questions designed to help make challenging decisions regarding costly and effort intensive asset types. It guides them in identifying the key areas of competitive differentiation, intellectual property, and resources available to decide whether to build or outsource the creation of each asset type.