Included Research:
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The B2B Cadence Formula Worksheet
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Just like Goldilocks needed just the right bed and porridge, your buyers will need just the right number of assets served to them at the right time, across the right channels. Research shows that a customer needs both a positive experience and an optimized frequency of touchpoints. Anything beyond this point risks annoying the customer or diminishing returns for the input, but anything less will slow their pace through the sales cycle and increase the percentage of buyers lost to your competition. This worksheet helps marketers collect the data to make the right asset cadence and channel placement decisions.