Create a Buyer Persona and Journey – Executive Brief
The Create a Buyer Persona and Journey – Executive Brief conveys the vital importance of capturing buyer personas and the buyer journey not only to marketers but to product management, sales, and other customer-facing functions such as customer success.
Use this Executive Brief to:
- Present to colleagues the rationale for capturing both the buyer persona and buyer journey.
- Show the attributes that comprise a complete buyer persona and buyer journey.
- Align marketing, product management, sales, and customer success on the approach and illustrate the steps that when taken will result in success.
Included Research:
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Create a Buyer Persona and Journey – Executive Brief
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The Create a Buyer Persona and Journey – Executive Brief conveys the vital importance of capturing buyer personas and the buyer journey not only to marketers but to product management, sales, and other customer-facing functions such as customer success.
Use this Executive Brief to:
- Present to colleagues the rationale for capturing both the buyer persona and buyer journey.
- Show the attributes that comprise a complete buyer persona and buyer journey.
- Align marketing, product management, sales, and customer success on the approach and illustrate the steps that when taken will result in success.