Accelerate Business Growth and Valuation by Building Brand Awareness
Develop and deploy comprehensive, multi-touchpoint brand awareness strategies to become the trusted brand that buyers think of first.
Member Challenge
Brands that fail to invest in brand awareness are likely to face some, if not all these problems:
- Lack of brand visibility and recognition
- Inability to reach and engage with the buyers
- Difficulties generating and converting leads
- Low customer retention rate
- Inability to justify higher pricing
- Limited brand equity, business valuation, and sustainability
Our Advice
Critical Insight
Awareness brings visibility and traction to brands, which is essential in taking the market leadership position and becoming the trusted brand that buyers think of first.
Brand awareness also significantly contributes to increasing brand equity, market valuation, and business sustainability.
Impact and Result
Building brand awareness allows for the increase of:
- Brand visibility, perception, recognition, and reputation
- Interactions and engagement with the target audience
- Digital advertising performance and ROI
- Conversion rates and sales wins
- Revenue and profitability
- Market share & share of voice (SOV)
- Talents, partners, and investors attraction and retention
- Brand equity, business growth, and market valuation
Research & Tools
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1. Accelerate Business Growth and Valuation by Building Brand Awareness Storyboard - Learn how to establish the brand foundation, create assets and workflows, and deploy effective brand awareness strategies and tactics.
A two-step approach to building brand awareness, starting with defining the brand foundations and then implementing effective brand awareness strategies and tactics.
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Accelerate Business Growth and Valuation by Building Brand Awareness Storyboard
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2. Define Brand's Personality and Message - Analyze your target market and develop key elements of your brand guidelines.
With this set of tools, you will be able to capture and analyze your target market, your buyers and their journeys, define your brand's values, personality, and voice, and develop all the key elements of your brand guidelines to enable people within your organization and external resources to build a consistent and recognizable image across all assets and platforms.
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Market Analysis Template
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Brand Recognition Survey and Interview Questionnaire and List Template
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External and Internal Factors Analysis Template
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Buyer Personas and Journey Presentation Template
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Brand Purpose, Mission, Vision, and Values Template
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Brand Value Proposition and Positioning Statement
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Brand Voice Guidelines Template
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Writing Style Guide Template
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Brand Messaging Template
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Writer Checklist
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3. Start Building Brand Awareness - Achieve strategic alignment.
These tools will allow you to achieve strategic alignment and readiness, create assets and workflows, deploy tactics, establish Key Performance Indicators (KPIs), and monitor and optimize your strategy on an ongoing basis.
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Brand Awareness Strategy and Tactics Template
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Asset Creation and Management List Template
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Campaign Workflows Template
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Brand Awareness Strategy Rollout Plan Template
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Survey Emails Best Practices Guidelines
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