Generative AI Use Cases for Marketing, Sales, and Customer Service
Leverage Gen AI technology to drive sales and retain customers by creating personalized content.
Member Challenge
- ChatGPT and generative AI have been the focus of a lot of hype lately. Senior leaders, middle management, and workers are excited to learn how the technology can help improve their workflow, save costs, and improve revenues.
- However, it is unclear to organizations what exactly is generative AI and how can it be leveraged. More importantly, it is unclear what the use cases are for the technology.
Our Advice
Critical Insight
- Generative AI is a new technology, and being an early adopter comes with huge risks. Finding companies that have successfully leveraged this technology can help set expectations.
- Customer experience is a defining factor that sets companies apart from the competition. As the competition uses more sophisticated AI tools, service professionals are pushed to adopt these tools without fully understanding them.
Impact and Result
- Understand key trends and benefits of Gen AI and discover use cases in marketing, sales, and customer service.
- Understand the potential risks and drawbacks of Gen AI technology and the impact it has on customers and workers.
Research & Tools
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1. Generative AI Use Cases for Marketing, Sales, and Customer Service Storyboard – This research provides high-level use cases and discusses the potential challenges of Gen AI technology for marketing, sales, and customer service professionals.
- Understand the key trends and uses cases for Gen AI in marketing, sales, and customer service.
- Discover the potential benefits and the risks of Gen AI technology as well as its impact on customers and workers.
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Generative AI Use Cases for Marketing, Sales, and Customer Service Storyboard
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