Build Your Product-Led Growth Playbook
Unlock the true power of hypergrowth with an effective PLG strategy.
Member Challenge
Every company wants to delight their customers and turn those delighted customers into dollar signs. However, turning new users into loyal paying customers is often easier said than done. Without a strong product-led growth (PLG) strategy, companies experience the following:
- Slow time to value and declining renewal rates.
- Wasted time and resources on free trials that fail to generate real revenue.
- Inability to deliver a high-value product experience that drives conversion.
Our Advice
Critical Insight
Be ruthless in your focus. PLG is about building a company and product that delights high-value users, then optimizes their experience to drive revenue, transforming your go-to-market strategy into a growth engine.
Impact and Result
Fuel faster growth and stronger user engagement with Info-Tech’s PLG methodology. Our proven framework gives you the tools to connect product value with business outcomes, accelerate revenue, and reduce friction across the user journey.
We help you:
- Clearly identify where your product or service creates value for users and the business and align those moments to maximize impact.
- Master the balance between scarcity and value to capture more opportunities and prevent prospect loss.
- Simplify and streamline user acquisition, making it easier to convert new users with less effort.
- Track how quickly users realize value, so you can optimize experiences and drive long-term growth.
Our PLG approach turns your product into a powerful driver of acquisition, retention, and revenue.
Research & Tools
| Name | Actions |
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1. Build Your Product-Led Playbook Deck – Turn your product into your most powerful growth engine.
Build smarter, scale faster. This research gives you the tools to create a PLG strategy that drives revenue, accelerates adoption, and increases retention.
| Name | Actions |
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Build Your Product-Led Growth Playbook – Phases 1-3
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2. Accelerate Time to Value Workbook – Accelerate the path to value and deliver that eureka moment sooner.
This workbook helps teams reduce time to value by aligning onboarding, pricing, and segmentation with key value moments. Use it to map friction points, select metrics, and build action plans that move your PLG strategy forward.
| Name | Actions |
|---|---|
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Accelerate Time to Value Workbook
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3. Land and Expand Workbook for PLG Conversions – Accelerate PLG conversions by tracking user behavior and creating upgrade opportunities.
This workbook guides you through optimizing PLG conversions by tracking user behavior, refining engagement strategies, and driving expansion within existing customer segments.
| Name | Actions |
|---|---|
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Land and Expand Workbook for PLG Conversions
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4. Viral Loop Playbook – Easily build viral loops using prebuilt prompts and actions across social media, email, and in-app experiences.
This playbook helps teams build and embed viral loops using reward mechanics and FOMO. It includes ready-to-use templates for social, email, and in-product sharing to grow your user base organically.
| Name | Actions |
|---|---|
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Viral Loop Playbook
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