Hire Your Marketing Dream Team

Strategies to systematically build a high-performing marketing department.

Thought Model: Hire Your Marketing Dream Team

Member Challenge

The absence of a high-performing marketing department can result in:

  • Inconsistent messaging
  • Ineffective lead generation
  • Limited brand visibility
  • Reduced competitiveness
  • Stagnant growth

Our Advice

Critical Insight

Several obstacles can stand in the way of a well-organized, efficient marketing department, including:

  • Short-term focus
  • Limited commitment to marketing efforts
  • Resource and time constraints

Impact and Result

Our methodology and tools are designed to guide you through the key considerations and best practices in creating a marketing powerhouse tailored to your unique requirements so that you can:

  • Increase market relevance
  • Ensure a cohesive brand image
  • Respond to market changes proactively
  • Successfully scale the business

Research & Tools

Name Actions

1. Hire Your Marketing Dream Team – Strategies to systematically build a high-performing marketing department.

A two-step methodology to document the company's marketing needs and capabilities, identify skills gaps, set up a strategic team structure, and begin the recruitment process to meet business-specific needs and objectives.

Name Actions
Hire Your Marketing Dream Team Storyboard

2. Business Marketing Needs and Capabilities Assessment – Review your business's overall objectives and goals to provide context for the assessment and help align marketing efforts with broader company aims.

Determine current business and marketing strategy, identifying organizational capabilities and resource gaps.

Name Actions
Business Marketing Needs and Capabilities Assessment

3. Marketing Department Gaps in Skills and Expertise Assessment – Examine the effectiveness of your current marketing strategies for achieving your business goals. Identify areas of success and areas that need improvement.

Document business and marketing needs; highlight capability gaps and recommend internal and external hiring for required skills.

Name Actions
Marketing Department Gaps in Skills and Expertise Assessment

4. Strategic Marketing Hiring Framework – List key marketing roles with responsibilities and outline team structure.

Define crucial marketing roles, establish a seamless team structure, and initiate recruitment for identified positions.

Name Actions
Strategic Marketing Hiring Framework

5. Job Descriptions and Interview Questions for Startups and Small Businesses – Start the recruitment process with job descriptions and interview questions.

Job descriptions for each identified role to match your business requirements and a set of targeted Interview Questions to assess skills and expertise for each role:

  • Marketing Director
  • Marketing Coordinator
  • Freelance Writers
  • Freelance Graphic Designers
Name Actions
Graphic Designer Job Description
Graphic Designer Interview Questions
Marketing Director Job Description
Marketing Director Interview Questions
Freelance Writer Job Description
Freelance Writer Interview Questions
Marketing Coordinator Job Description
Marketing Coordinator Interview Questions

Onsite Workshop: Hire Your Marketing Dream Team

Onsite workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn't enough, we offer low-cost onsite delivery of our project workshops. We take you through every phase of your project and ensure that you have a roadmap in place to complete your project successfully.

Do-It-Yourself Implementation

The slides in this Best Practice Blueprint will walk you step-by-step through every phase of your project with supporting tools and templates ready for you to use.

Project Accelerator Workshop

You can also use this Best Practice Blueprint to facilitate your own project accelerator workshop within your organization using the workshop slides and facilitation instructions provided in the Appendix.

Module 1: Understanding Business Goals and Objectives

The Purpose

The purpose of this module is to provide participants with a comprehensive understanding of business goals and objectives, allowing them to align their efforts with the broader organizational vision.

Key Benefits Achieved

  • Clear understanding of the workshop's purpose, goals, and objectives.
  • Insights into the business's goals, objectives, and KPIs.
  • Identification and comprehension of business strengths, weaknesses, opportunities, and threats.
  • List of business objectives and KPIs, providing a reference point for future decision-making and strategy development.

Activities Outputs
1.1 Introduce the purpose and goals of the workshop and set expectations and objectives.
  • Business Overview Presentation
1.2 Presentation by key players on business goals, objectives, and key performance indicators (KPIs). Q&A and open discussion to clarify objectives.
  • SWOT Analysis Report
1.3 Conduct a SWOT analysis to identify business strengths, weaknesses, opportunities, and threats. Review market trends, customer segments, and competitor analysis.
  • Market Analysis Summary
  • Clear list of business objectives and KPIs

Module 2: Current Marketing Assessment

The Purpose

This module aims to assess the current state of marketing activities, including strategies, campaigns, and channels, and identify areas for improvement.

Key Benefits Achieved

  • Insights into existing marketing strategies and campaigns, enabling informed decision-making.
  • Deep understanding of customer pain points, preferences, and expectations.
  • Areas for improvement in current marketing efforts identified.

Activities Outputs
2.1 Presentation on existing strategies, campaigns, and channels in use. Review of marketing collateral and messaging.
  • Current Marketing Activities Report
2.2 Analyze current marketing KPIs and metrics. Identify areas of success and opportunities for improvement.
  • Marketing Performance Metrics Analysis
2.3 Review customer feedback, surveys, and interview results if any. Identify customer pain points, preferences, and expectations.
  • Identified areas of improvement in current marketing efforts

Module 3: Workshop on Future Marketing Strategy

The Purpose

This module is designed to explore future business goals and expansion plans, define marketing's role, and create actionable strategies for achieving those goals.

Key Benefits Achieved

  • Business goals and the role of marketing in achieving them are understood. Resources are allocated for implementing the newly defined marketing strategies.

Activities Outputs
3.1 Presentation on future business goals and expansion plans. Discuss the role of marketing in achieving these goals.
  • Interactive Strategy Workshop Report
3.2 Breakout groups to brainstorm and define future marketing strategies. Each group presents their recommendations.
  • Defined future marketing strategies
3.3 Discuss and allocate budget for marketing initiatives. Outline resource requirements for implementing the new strategies.
  • Allocated budget for marketing initiatives
  • Resource Requirements for Implementing New Strategies

Module 4: Role Definition and Hiring Plan

The Purpose

This module focuses on identifying key roles, defining responsibilities, and creating a hiring plan to support the execution of the new marketing strategy.

Key Benefits Achieved

  • Key roles for executing the new strategy identified.
  • Responsibilities, qualifications, and required skills defined for each role to guide recruitment efforts, ensuring a well-matched team.
  • Streamlined recruitment efforts, enabling a timely and efficient hiring process.

Activities Outputs
4.1 Identify key roles needed to execute the new marketing strategy (e.g., Content Manager, Digital Marketing Specialist, Data Analyst, etc.).
  • Identified key roles and responsibilities
4.2 Define responsibilities and qualifications for each role. Discuss the required skills and expertise for each identified role.
  • Required skills and expertise for each role
4.3 Build out job descriptions and interview questions.
  • Hiring timeline and process documentation
4.4 Develop a hiring timeline and process. Assign responsibilities for recruitment, interviews, and onboarding.
  • Onboarding plan for new hires

Module 5: Presentation and Action Plan

The Purpose

The final module aims to summarize workshop findings, present defined roles and hiring plans, and establish a clear action plan for moving forward.

Key Benefits Achieved

  • Clear communication of the workshop outcomes to all stakeholders.
  • Structured framework for implementing the strategies and executing the hiring plan.

Activities Outputs
5.1 Summarize key findings and recommendations from the workshop. Review the defined roles and hiring plan.
  • Workshop Findings Presentation
5.2 Develop an action plan with clear milestones and responsibilities. Establish follow-up meetings and reporting mechanisms.
  • Defined Roles and Hiring Plan Presentation
5.3 Gather feedback from participants on the workshop. Provide closing remarks and thank participants for their contributions.
  • Action plan with milestones and Responsibilities
  • Evaluation and Feedback Summary Report