Hire Your Marketing Dream Team
Strategies to systematically build a high-performing marketing department.
Member Challenge
The absence of a high-performing marketing department can result in:
- Inconsistent messaging
- Ineffective lead generation
- Limited brand visibility
- Reduced competitiveness
- Stagnant growth
Our Advice
Critical Insight
Several obstacles can stand in the way of a well-organized, efficient marketing department, including:
- Short-term focus
- Limited commitment to marketing efforts
- Resource and time constraints
Impact and Result
Our methodology and tools are designed to guide you through the key considerations and best practices in creating a marketing powerhouse tailored to your unique requirements so that you can:
- Increase market relevance
- Ensure a cohesive brand image
- Respond to market changes proactively
- Successfully scale the business
Research & Tools
| Name | Actions |
|---|
1. Hire Your Marketing Dream Team – Strategies to systematically build a high-performing marketing department.
A two-step methodology to document the company's marketing needs and capabilities, identify skills gaps, set up a strategic team structure, and begin the recruitment process to meet business-specific needs and objectives.
| Name | Actions |
|---|---|
|
Hire Your Marketing Dream Team Storyboard
|
2. Business Marketing Needs and Capabilities Assessment – Review your business's overall objectives and goals to provide context for the assessment and help align marketing efforts with broader company aims.
Determine current business and marketing strategy, identifying organizational capabilities and resource gaps.
| Name | Actions |
|---|---|
|
Business Marketing Needs and Capabilities Assessment
|
3. Marketing Department Gaps in Skills and Expertise Assessment – Examine the effectiveness of your current marketing strategies for achieving your business goals. Identify areas of success and areas that need improvement.
Document business and marketing needs; highlight capability gaps and recommend internal and external hiring for required skills.
| Name | Actions |
|---|---|
|
Marketing Department Gaps in Skills and Expertise Assessment
|
4. Strategic Marketing Hiring Framework – List key marketing roles with responsibilities and outline team structure.
Define crucial marketing roles, establish a seamless team structure, and initiate recruitment for identified positions.
| Name | Actions |
|---|---|
|
Strategic Marketing Hiring Framework
|
5. Job Descriptions and Interview Questions for Startups and Small Businesses – Start the recruitment process with job descriptions and interview questions.
Job descriptions for each identified role to match your business requirements and a set of targeted Interview Questions to assess skills and expertise for each role:
- Marketing Director
- Marketing Coordinator
- Freelance Writers
- Freelance Graphic Designers
| Name | Actions |
|---|---|
|
Graphic Designer Job Description
|
|
|
Graphic Designer Interview Questions
|
|
|
Marketing Director Job Description
|
|
|
Marketing Director Interview Questions
|
|
|
Freelance Writer Job Description
|
|
|
Freelance Writer Interview Questions
|
|
|
Marketing Coordinator Job Description
|
|
|
Marketing Coordinator Interview Questions
|