The Power of Segmentation
A step-by-step guide to create segmentation for targeting and positioning for market success.
Member Challenge
Inadequate segmentation can waste precious resources and overlook valuable market niches for revenue opportunities. It can drive market messaging to the wrong place, leading to:
- High costs with low returns: Spending significant amounts on marketing campaigns that do not yield the expected results.
- Difficulty measuring impact: Tracking and understanding which marketing efforts are effective can be challenging, leading to wasted resources.
- Generic messaging: Broad, unfocused marketing messages that fail to connect with specific audience segments, reducing the overall campaign effectiveness and ROI.
Our Advice
Critical Insight
Effective market segmentation is essential. It provides a clear path forward by identifying lucrative market segments for targeting efforts. Proper research should highlight segments with significant profit potential readily identifiable within the population or industry. The goal is to enhance market share and profitability through strategically marketing to precisely defined segments.
Impact and Result
- Detailed market analysis
- Robust segmentation framework
- Financial and data-driven decisions
Research & Tools
| Name | Actions |
|---|
1. The Power of Segmentation – A step-by-step document for Product and Product Marketing professionals that walks you through understanding how to segment your products for the right audiences based on marketing best practices.
Learn why effective market segmentation research is essential.
Find a clear path forward by identifying market segments for targeted efforts.
Properly segment using readily identifiable segments for B2B and B2C products.
Learn to refine your approach by assembling a skilled team with well-defined objectives and goals to enhance market share and profitability through strategic marketing to precisely define and measure your segments.
| Name | Actions |
|---|---|
|
The Power of Segmentation – Phases 1 & 2
|
2. The Power of Segmentation Executive Presentation – A presentation template to summarize your market segmentation map.
A visually engaging and data-rich segmentation map, categorizing each segment with in-depth profiles for management approval of the project.
| Name | Actions |
|---|---|
|
The Power Of Segmentation Executive Presentation Template
|