Competitive Intelligence Software Selection Guide
The role of CI software in shaping business strategy and innovation.
Member Challenge
With limited budgets and processes and staff handling large volumes of external data, organizations may fail to make informed decisions, leading to missed opportunities.
- Insufficient funds for competitive intelligence staff, tools, and automation.
- Dealing with large volumes of external data that may be outdated or inaccurate.
- Lack of processes for storing and sharing CI insights across the organization.
Our Advice
Critical Insight
Most leading vendors in this space offer similar core features, so focus on data sources, output, usability, price, and differences in key features most relevant to your requirements.
Impact and Result
- Learn which software can compare your product, brand, or company ranking against top competitors using industry benchmarks and best practices.
- Gain insights into competitor performance at a level of depth that can benefit sales and other departments, such as product development and customer support.
Research & Tools
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1. Competitive Intelligence Software Selection Guide: Competitive intelligence software and related digital marketing tool vendors can be categorized by their primary focus areas: SEO, market intelligence, and competitive analysis.
Learn CI software capabilities and trends, define your requirements and use cases, and discover CI software vendors.
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Competitive Intelligence Software Selection Guide – Phases 1-3
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2. CI Vendor Evaluation Workbook – Use this workbook to select a CI vendor. List high-value use cases, technical requirements, qualifications, implementation deliverables, and total cost of ownership to make an informed decision.
Use this workbook to direct your CI vendor selection. List high-value use cases and whether they are must-haves, should-haves, could-haves, or won’t-haves. Note other functional requirements, such as integrations and security, as well as other qualifications that vendors must include. Describe deliverables required from the vendor to support implementation and use of the product, and add specifications for requesting vendor pricing.
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CI Vendor Evaluation Workbook
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