The First 90 Days as a CMO
Navigating the critical months to establish marketing leadership and add value.
Member Challenge
Recognition of these issues is essential to success and longevity as a CMO:
- Lack of comprehensive market intelligence and strategic direction.
- Misalignment between marketing strategies and business objectives.
- Gaps in team capabilities and inability to demonstrate marketing ROI.
Our Advice
Critical Insight
- Success requires bridging knowledge gaps while simultaneously delivering quick wins.
- Cross-functional collaboration and stakeholder management are essential for CMO effectiveness.
Impact and Result
- Aligning marketing strategy with company goals and clear execution roadmap.
- Enhancing team capabilities and measurable marketing impact.
Research & Tools
| Name | Actions |
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1. The First 90 Days as a CMO Deck – A step-by-step framework for CMOs to assess their situation, build relationships, develop strategies, and deliver quick wins, supported by practical tools and templates.
This deck guides new CMOs through the first steps of implementing their leadership and effective business-aligned marketing strategies.
| Name | Actions |
|---|---|
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The First 90 Days as a CMO Phases 1-3
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2. Executive Marketing Strategy Template – A structured framework for marketing executives to communicate strategy.
Designed to help CMOs establish their marketing direction, leadership approach, and department alignment with business goals, unite teams, and implement changes from day one.
| Name | Actions |
|---|---|
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Executive Marketing Strategy Template
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3. Marketing Capabilities Maturity Assessment Tool – A diagnostic tool that helps marketing departments evaluate their maturity across key capabilities.
Provides insights to determine priority areas for improvement.
| Name | Actions |
|---|---|
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Marketing Capabilities Maturity Assessment Tool
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