- Organizations are unaware of the capabilities of web analytics tools and unsure how to leverage these new technologies to enhance their web experience.
- Traditional solutions offer only information and data about the activity on the website. It is difficult for organizations to understand the customer motivations and behavioral patterns using the data.
- In addition, there is an overwhelming number of vendors offering various solutions. Understanding which solution best fits your business needs is crucial to avoid overspending.
- Understanding organizational goals and business objectives is essential in effectively leveraging web analytics.
- It is easy to get lost in a sea of expensive web analytical tools. Choosing tools that align with the business objectives will keep the costs of customer acquisition and retention to a minimum.
- Beyond selection and implementation, leveraging web analytic tools requires commitment from the organization to continuously monitor key KPIs to ensure good customer web experience.
Impact and Result
- Understand what web analytic tools are and some key trends in the market space. Learn about top advanced analytic tools that help understand user behavior.
- Discover top vendors in the market space and some of the top-level features they offer.
- Understand how to use the metrics to gather critical insights about the website’s use and key initiatives for successful implementation.
Research & Tools
Leverage Web Analytics to Reinforce Your Web Experience Management Strategy Storyboard – A deck outlining the importance of web analytic tools and how they can be leveraged to meet your business needs.
This research offers insight into web analytic tools, key trends in the market space, and an introduction to advanced web analytics techniques. Follow our five-step initiative to successfully select and implement web analytics tools and identify which baseline metrics to measure and continuously monitor for best results.
Leverage Web Analytics to Reinforce Your Web Experience Management Strategy Storyboard