Member Challenge
- Knowing what to prioritize is tricky when everything feels like a necessity.
- Creating a successful, documented, repeatable process for live event marketing is tough when marketers are tight on time.
- Delivering a high ROI on live events is challenging with limited time and resources.
Our Advice
Critical Insight
- Event marketers know what needs to be done, but often lack the time to do it.
- Knowing which actions are truly high-value and where to focus time, energy, and resources in the event marketing process is critical to reaching performance targets and to maximizing ROI.
Impact and Result
- Identify high-value, high-priority live event marketing activities.
- Develop a repeatable process for live event success.
- Understand best practices and expert tips for before, during, and after the event.
Research & Tools
| Name | Actions |
|---|
1. Event Activation Playbook Storyboard – This playbook will help event marketers understand the high-value activities needed to maximize event ROI and develop a robust, repeatable process for success at all live events.
Event marketers know they need a robust event planning process for successful live events, but they’re perpetually short on time.
Read this playbook to:
- Identify high-value, high-priority live event marketing activities.
- Develop a repeatable process for live event success.
- Understand best practices and expert tips for before, during, and after the event.
| Name | Actions |
|---|---|
|
Event Activation Playbook Storyboard
|
2. Live Event Checklist – Ensure every task is completed at the right time.
Use this checklist to develop and/or validate your live event marketing process and stay on track when executing an event.
| Name | Actions |
|---|---|
|
Live Event Checklist
|