Stay Relevant in the Era of AI-Powered Search
Are you ready to find ways to change how your customers and prospects find you in an AI world?
Member Challenge
Artificial intelligence is set to alter how your clients and potential customers discover and interact with your business. Algorithms are changing constantly, and AI is changing the tools and channels people use to find information. Are you prepared? Have you adjusted your approach to accommodate the changes AI is bringing to your channels?
You must adapt their strategies to align with the AI-driven marketing landscape to ensure you do not fall behind.
Focus on these three areas:
- Is your website ready with structured data for AI?
- Does your content/SEO strategy follow experience, expertise, authoritativeness, and trust (EEAT) guidelines and come up in AI answers?
- Is your data being analyzed using AI to give you better insights and predictions?
Our Advice
Critical Insight
Traditional marketing focuses on pushing content through known channels to segmented audiences. The AI-driven future leans toward a pull mechanism where information, products, and services are discovered by users through AI-facilitated environments. This shift requires marketers to rethink their approach from controlling the narrative to guiding AI that crafts personalized narratives for each consumer in real time.
Impact and Result
Expect to see a more robust and adaptive digital strategy, improved visitor interactions, and better alignment with the evolving AI-powered search landscape by implementing the recommendations in this blueprint.
- Enhanced Digital Presence: By adopting structured data, creating high-quality content, and adhering to EEAT guidelines, you can improve your visibility and credibility in AI-driven search results.
- Improved Engagement: Developing engaging and original content will lead to higher customer engagement as users find more relevant and valuable information on your digital platforms.
- Higher Conversion Rates: Although organic traffic might decrease due to the rise of “zero-click” searches, the traffic that does reach your website is likely to be of higher quality and have a higher purchase intent. This can result in better conversion rates and more effective digital marketing strategies.
- Adaptation to AI Trends: Organizations that quickly adapt to the changing AI landscape and optimize their digital assets for AI-driven search engines will be better positioned to stay competitive. This includes expanding focus beyond traditional search engines like Google to include emerging AI tools like ChatGPT, Perplexity, and others.
Research & Tools
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1. Stay Relevant in the Era of AI-Powered Search Deck – Your company may be the expert on a subject, but will your content appear when people use AI engines to get answers instead of search engines?
The proverbial horse has left the stable. The way people are getting their information has changed. AI is making it more convenient for people to get their information about your organization even without visiting your website. Since you have no direct control over the results – what if the results are filled with hallucinations? – check if your website has all the elements necessary to appear in any kind of AI answers. Get practical tips on the best practices to follow to make your chances of appearing for the relevant questions and high intent traffic to your website.
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Stay Relevant in the Era of AI-Powered Search Storyboard
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