Maximize ROI on Sales and Marketing Collateral
Level-up conversions, time to close, and win-loss ratio with your SoftwareReviews marketing and sales collateral.
Member Challenge
Businesses struggle to effectively use user reviews to drive demand, boost credibility, enrich value perception, and optimize their go-to-market strategy. This research takes a deep dive into the best practices from across the B2B high-tech vendor landscape to amplify the impact of marketing and sales collateral and drive ROI.
Our Advice
Critical Insight
Research shows that 90% of B2B enterprise software buyers place more trust in peer reviews than they do in traditional marketing messages. Power your content strategy with marketing and sales collateral. SoftwareReviews content is built on unbiased user reviews with over 15 million data points (and counting) to level-up the way your company uses and reports on customer review data.
Impact and Result
Our collateral touches every stage of the buyer journey, providing voice of the customer data that generates demand, enhances value and credibility, improves win rates, and optimizes your go-to-market strategy.
Generate demand with:
- The Growth Marketing Program
- The Competitive Edge Program
- The Event Program
Amplify value and credibility with:
- The Value Amplification Program
- The Credibility Program
Improve win rates with:
- The Seal-the-Deal Program
- The Win-Loss Program
Crush your go-to-market strategy with:
- The Logo Retention Program
- The GTM Strategy Program
Research & Tools
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1. Maximize ROI on Sales and Marketing Collateral Storyboard – Level-up conversions, time to close, and win-loss ratio with your SoftwareReviews marketing and sales collateral.
Strap yourself in for exponential growth and learn how to generate demand, amplify your value and credibility, improve your win rates, and crush your go-to-market strategy with collateral and user reviews.
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Maximize ROI on Sales and Marketing Collateral
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2. Marketing Collateral Activation Playbook – A guide to outline the goals of your collateral investment and identify key metrics.
Discover how to activate your marketing and sales collateral. Define the marketing, sales, and business goals for your collateral. Identify key metrics and track performance with your collateral executive advisor to maximize effectiveness and ROI.
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Marketing Collateral Activation Playbook
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3. Marketing Collateral FAQs – A comprehensive set of frequently asked questions across marketing collateral, sales collateral, brand collateral, and comms.
Get the answers to your most commonly asked marketing collateral questions. Each section of the FAQS addresses unique questions for marketing collateral, sales collateral, SoftwareReviews collateral, comms collateral, and brand collateral.
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Frequently Asked Questions About Marketing & Sales Collateral
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