Member Challenge
- A company’s web presence is its front face to the world. Ensuring you have the right suite of tools for web content management, experience design, and web analytics is critical to putting your best foot forward: failing to do so will result in customer attrition and lost revenue.
- Web Experience Management (WEM) suites are a rapidly maturing and dynamic market, with a landscape full of vendors with cutting edge solutions and diverse offerings. As a result, finding a solution that is the best fit for your organization can be a complex process.
Our Advice
Critical Insight
- WEM products are not a one-size-fits-all investment: unique evaluations and customization are required in order to deploy a solution that fits your organization.
- WEM technology often complements core CRM and marketing management products – it does not supplant it, and must augment the rest of your customer experience management portfolio.
- Phase your WEM implementation: Start with core capabilities such as content management, then add additional capabilities for site analytics and dynamic experience.
Impact and Result
- Align marketing needs with identified functional requirements.
- Implement a best-fit WEM that increases customer acquisition and retention, and provides in-depth capabilities for site analysis.
- Optimize procurement and operations costs for the WEM platform.
Research & Tools
Start here – read the Executive Brief
Read our concise Executive Brief to find out why you should select and implement a WEM solution, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.
| Name | Actions |
|---|---|
|
Select and Implement a Web Experience Management Solution – Executive Brief
|
|
|
Select and Implement a Web Experience Management Solution – Phases 1-3
|
|
|
Select and Implement a Web Experience Management Solution – Phases 1-3
|
1. Launch the WEM project and collect requirements
Conduct a market overview, structure the project, and gather requirements.
| Name | Actions |
|---|---|
|
Select and Implement a Web Experience Management Solution – Phase 1: Launch the WEM Project and Collect Requirements
|
|
|
WEM Project Charter Template
|
|
|
WEM Use-Case Fit Assessment Tool
|
2. Select a WEM solution
Analyze and shortlist vendors in the space and select a WEM solution.
| Name | Actions |
|---|---|
|
Select and Implement a Web Experience Management Solution – Phase 2: Select a WEM Solution
|
|
|
WEM Vendor Shortlist & Detailed Feature Analysis Tool
|
|
|
WEM Vendor Demo Script Template
|
|
|
WEM RFP Template
|
3. Plan the WEM implementation
Plan the implementation and evaluate project metrics.
| Name | Actions |
|---|---|
|
Select and Implement a Web Experience Management Solution – Phase 3: Plan the WEM Implementation
|
|
|
WEM Work Breakdown Structure Template
|